GEB joins EU effort to promote health & wellbeing at work

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Generali Employee Benefits becomes an official partner of the campaign Healthy Workplaces for All Ages. The campaign is organised by the European Commission Agency for Safety and Health at Work (EU-OSHA) and involves a wide range of partners, to share insights on occupational safety, health management and risk prevention at the workplace.

GEB CEO Sergio Di Caro explains GEB’s commitment to the campaign “Workplace conditions have a huge potential to improve the wellbeing of employees and their families, and thus to promote inclusive and flourishing communities. We are proud to join the Healthy Workplaces for All Ages campaign, to turn the spotlight on the ongoing efforts towards wellbeing at work, and to contribute to ensuring European citizens have access to a working environment that suits their evolving and varied needs.”

Healthy at all ages

Age management is at the center of the 2016 - 2017 run of the campaign. Our workforce is ageing and, in many European countries, official retirement age has been increased through pension reforms. But the question arises: will we be able to work longer?

Policies to make it easier for older workers to continue working up to or past official retirement age do already exist in Europe. However, although 25 % of workers think that work affects their health negatively, Occupational Safety and Health (OSH) opinion polls show that only 12 % of workers throughout Europe are aware of existing policies in their workplace.

A change in human resources (HR) strategies and a new approach to managing age and occupational safety and health at the workplace are needed, to address the need for: 

  • Life-course approach to prevention and wellbeing
  • Diversity management, to tailor approaches to different age groups
  • Dedicated support for SMEs

Employers play a key role in addressing these challenges. They can now benefit from the campaign resources (research, case studies, surveys and management tools), events and opportunities to promote exchange among health and safety professionals, and to advance our understanding on the impact workspaces play on enhancing productivity and reducing turnover.

Key dates:

  • European Weeks for Safety and Health at Work: October 2016 and 2017
  • Healthy workplaces workshop at the GEB Forum 2016
  • Healthy workplaces Good Practices Awards Ceremony: April 2017
  • Healthy Workplace Summit November 2017

More info:


European Parliament pilot project ‘Safer and healthier work at any age’ 2013-15.

Eurofound European Working Conditions Survey 2015.