Generali Vitality in France

Innovative programme for employees in France

Starting January 2017, Generali Vitality will be accessible to companies that subscribe to a health and/or protection insurance contract with Generali France.

Following the successful launch of the health linked insurance programme in Germany (retail offering) in July 2016, Generali Vitality is now going live in France, with an offer specifically designed to be a voluntary part of health and protection insurance contracts offered to corporate clients.

How it works

Generali Vitality is a scientific-based wellness programme that rewards customers for healthy living and aims to improve employee health and wellbeing, which is proven to have a positive impact on employee engagement and productivity.

Employees who take steps to improve their health are given discounts and rewards

through our Vitality partners such as Club Med, Look Voyages and Weedoogift that offer bonus discounts at Sephora, FNAC and Decathlon.

The programme aims to motivate clients to live healthier and to feel better. At the heart of this model is the concept of shared value, which is changing the global insurance industry. This positive reinforcing cycle is about adding value to society in a way that benefits individuals, insurers and society as a whole.


Vitality, founded by Discovery, has a successful track record achieving sustainable health improvements in various markets worldwide for almost 20 years. The programme is based on extensive clinical, actuarial and behavioural economics to help people live healthier, more active lives. Through Discovery, Vitality enjoys a global membership base of nearly 4 million across a number of markets, including South Africa, the United Kingdom, USA, Asia and Australia. Generali has exclusive rights for the mainland European market.

More information on Generali Vitality in France